Becks saves day in boxers

David Beckham has a knack for keeping his name in the news and his face — and well-sculpted body — in front of the cameras.

The newest ad campaign for his bodywear collection for global retailer H&M, which was shown on the small screen last night, is being released on the heels of the announcement that he’s joining French soccer club Paris Saint-Germain.

The ad campaign, helmed by British director Guy Ritchie, is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers.