Donald Trump’s use of emotional truth is beyond the reach of facts

Trump talks to a target audience filled with resentful disappointment and squashed expectations, writes Terry Prone
Donald Trump’s use of emotional truth is beyond the reach of facts

IT’S ALL Down to communication, and the contrasts are fascinating, if confusing, since the best communicator of them all is a non-contender.

Michelle Obama blew them away at this year’s Democractic convention. Best speech. Better delivery than that of her own husband, whose use of autocue is surprisingly predictable — first one side, then the other — for such an intelligent man. Much better delivery than Hillary Clinton. But, according to Barack Obama, the three eternal verities are death, taxes, and the fact that Michelle won’t run for the presidency. Pity. She has prioritised and managed her tasks as First Mother and First Lady better than any previous incumbent with the possible exception of Eleanor Roosevelt.

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