VIDEO Sausage Party food prank is genius

Sausage Party is in cinemas in the States today, and it's looking pretty hilarious.

It's a tale which supposes what it would be like if food could think and feel and be aware of its rather violent destiny to end up being masticated by terrifying giants, so Seth Rogen decided to scare the crap out of some supermarket patrons with this inspired prank.

Rogen has some killer lines in here, even if a lot of them are bleeped out, and the animatronics used look great. The most interesting thing is how little folks seem to care about the possibility that their food is sentient- if its delicious they're just going to go on eating it.

Sausage Party is in cinemas in Ireland in September, 2016.