Activision to buy Candy Crush dev for $5.9 billion
The mobile game developer is apparently more lucrative than Star Wars; Disney paid $4 billion for Lucasfilm in 2012.
Activision should be on course to start seeing a return from its investment in a few years, assuming it can keep the mobile gaming public's attention. A CNN report last year stated that King "reported annual revenue of $1.9 billion and a profit of about $568 million."