The many lives of Brian Carey
OMETIMES he remembers the beginning, or maybe it was the end of the beginning. Brian Carey had already signed with Manchester United but he still had FAI Cup duties to fulfil with Cork City. One of those games stays with him. âSemi-final of the FAI Cup against Bray Wanderers, and in that game a ball came across the park towards me - and went straight under my foot.
âIâve been thinking about that since beginning work with Tottenham - Iâve thought of who might have been watching me that day and what they thought of that. It comes back to âconscious competenceâ, the difference between being at home in the front garden, throwing the ball on the roof and catching it on the half-volley. Happy, confident, no coach there: in the zone.
âAt United I started to think about playing. Being told âthis is wrong, try thatâ - all that information, which you want on one hand, but on the other hand overloads you.
âNow if Iâm dealing with kids my attitude is more âlet the game teach the kidsâ - help them along, instruction along the way, but ultimately let them find their way themselves.â
The main elements of a conversation with Carey are all present: the consideration, the thinking, the experience, the examples. At a time when the soccer world is focused on the European Championships, the Cork native represents a different career path: Manchester United, Leicester City, Wrexham. The firestorm of publicity around the Premier League means clubs outside the English top flight may not figure on your radar, but while Carey is now scouting for Spurs, heâs seen the local passion up close and personal.
âObviously itâs not at the same level, youâre being force-fed the top league through Sky Sports and so on, but I knew lads at Wrexham certainly, supporters of the club, who had no interest in seeing Man United, or clubs like that.
âTheyâd head to Cowdenbeath versus Alloa before going to Old Trafford. That was their thing; the funny thing to me was the supporters of âbigâ clubs, how they couldnât understand that. You also have those lads who want to do all the league and non-league grounds, collect all the programmes and so on. Thereâs a real culture there of interest in those clubs.
âWhat do those supporters want ultimately? Some of them are happy with keeping their club stable, which can be more of an achievement than you might think. Iâd know the Wrexham situation well, for instance - theyâre run by the supporters at present, and theyâd love to get from the Conference back to the League, but thereâs your dilemma straightaway. Theyâd need a backer to do that, it takes funds to get up, and I donât know if theyâd like to do that.
âA lot of people want a stable club, but down the line ambition kicks in, and the desire for the club to progress, but that only really happens if you have a plan, and you need finance to back up that plan.â
Planning is a key term for Carey. As he puts it, having money isnât a plan.
âThe reason that people get sacked all the time in football is nobody has a plan. Itâs all short-termism. I know, I experienced it myself. Iâve been sacked.
âIâm not saying I was perfect, but looking at those situations, in particular what happened before and after I was there, there was clearly no plan in place.
âMoney isnât a plan. The top clubs have thrown money at problems over the years, and theyâve suffered because of it. You look at Bolton, Blackburn, Charlton, all of those, they spent millions, often on the new fad when infrastructure might have been a better investment.
âOr it was spent on players who mightnât be up to it. The classic scenario was to spend millions on a Hungarian international or whatever, whereas with Leicester winning the title you might see more players along the lines of Jamie Vardy getting a go. There have been plenty of players who got into clubs because the manager was desperate, the player had a decent reputation, then the whole thing went wrong . . . and again, youâre back to managers getting sacked.
âEveryone thinks the money - and just the money - will make it work, but it doesnât. The lesson from Leicester is they had everything right around the signings - they created the environment that enabled everything to work, rather than just throwing money at one part of the equation, and throwing everything out of balance.
âUnfortunately, though, there are plenty of examples which show how to do things the wrong way.â

HE money, though, is many peopleâs first association with the professional game across the water. Working with the youth teams at Blackburn Rovers and as assistant manager with Chesterfield, Carey saw the kids filled with expectations and the adults with a sense of entitlement.
âPeople look at top pros and see the sports car and the Gucci gearbags, all of that. Iâve seen it from two different sides in the last few years, whether thatâs with the kids at Blackburn or working with the first team at Chesterfield.
âFirst of all, you have to create the right environment. The playerâs age doesnât matter. Itâs a matter of the staff saying, âthis is where you are and this is what you can becomeâ.
âWe used to have a saying at Blackburn for the kids and their parents, âIâll let you failâ. Weâd made a video of all the kids whoâd gone through the system that we showed the parent of kids, and it showed whether theyâd become first team players, whether theyâd decided to qualify as physios, say, and stay involved in the game, or drifted from football altogether. Warts and all.
âWeâd show that to the kids and their parents, what could happen in their couple of years in the system at Blackburn, and tell them, âhereâs your targetâ.
âIf you gave them responsibility theyâd respond.
âBut youâre also talking about kids whoâd be buying a Versace washbag for four hundred pounds because the pros had them - though those kids are making eighty quid a week. Itâs hard.â
Three decades in the pro game give Carey a feel both for the trends that drift in and out of fashion and an eye for the basics that are always in vogue.
âI came across a picture of myself with Cork City at 21, supposedly fully grown, and I was as skinny . .. I was late to the pro game - Iâd been to college and so on - so I was thirsty for knowledge always. I had commitment and determination but technically I was nowhere near the level when I got to United.
âWhen I got to Wrexham the lads would slag me for stretching and yoga, and thereâs always a fad, but the basics - hydration, a good diet, proper preparation in the gym, those are constant. â
So is coaching. Carey divides good coaches into two categories: âCoaches who can improve an individual and a coach who can improve a team.
âMartin OâNeillâs very good with a team - makes things simple, doesnât complicate matters. Again, thatâs a bigger deal than you might imagine. Colin Lee was a coach I had at Leicester whoâd take his time and practice in training what you were supposed to do on the Saturday, which sounds obvious but was actually a huge help. The sessions were the same as what you did in a game and my performance levels went through the roof. âWeâre doing this all week, all monthâ - go for it.
âJoey Jones, Brian Flynn, Kevin Reeves, the guys at Wrexham, they made you feel appreciated. They were inspiring. Joey had European Cup medals at home - probably tucked away in a plastic bag, very unassuming - but he made you want to win for him.
âAt Man United I struggled early on with injuries and so on, but Jimmy Ryan came in as a coach and stripped everything down to basics. Simple things. He took the time and if I hadnât had that I might have drifted home.â
The basics are dear to the former defenderâs heart: âWhen I was with United Iâd have been comparing myself to midfielders, strikers - the likes of Adrian Doherty, for instance - when I should have been concentrating on heading the ball, defending. The things that I needed to be good at.
âTheyâre always important. Always. What some people overlook, for instance, is that Leicesterâs style is based on two centre-halves defending.
âIt sounds common-sense, but itâs essential because to a large extent the Barcelona style has come in in the last 10 years. I think youâre seeing a lot of centre-halves being picked who can step out from the back and pick a pass, or play their way through the midfield, rather than players who can head the ball clear or get in where it hurts.
âFinding the balance is tricky, but generalising hugely - which I shouldnât do - a lot of Irish players come up through the ranks playing Gaelic football and hurling, confrontational sports. Again, Iâm generalising, but because of that a lot of them are brave, committed, they want do well, and they have the basics. Thatâs why youâd be amazed how many managers and coaches in England go for those players. The reliable, seven-out-of-ten types.â
How about the nine-out-of-10 types?
âHa, I tried to stop a few of them over the years,â he laughs. âSkilful players? Over the years youâd come across guys with speed, touch . . . going back to my time with United, Giggs was coming through and he was the one. So quick. You needed to get close to him early or else it was all over, he was gone. As for the Liam Brady, Paul Scholes pick-a-pass type - David Beckham was top of the tree for me until he went out wide. He was ahead of people in terms of ability but he couldnât tackle, for instance. He got through on ability alone, which is good going.â
Carey collected qualifications along the way but heâs learned to marry those with his own experience.
âI did a degree in sports science and you can think you have all the answers, but thereâs also a balance that has to be found. John Toshackâs line was âif youâre eating cream cakes but youâre scoring hat-tricks, keep eating the cream cakesâ.
âThatâs extreme but there has to be a balance. Being a pro is a 24-hour mindset on one level, but you canât be switched on all the time, youâll burn out. You have to strike that balance between focusing on your profession and switching off.â
Of course, switching off has to be managed too . ..
âWhateverâs happening in society is happening in football, thatâs common sense,â he says. âDonât think for one second itâs squeaky-clean, it only makes sense that whateverâs happening outside football will be reflected in the game.
âIâve seen them all - food, drinking, gambling, all of those compulsive behaviours pop up in the game.
âPerformance-enhancing drugs? I was joking to people recently that the likes of Jamie Vardy will get cloned for the future, but thatâs because the business is so lucrative. In my experience I never came across an individual I knew was into PEDs, or an opponent.
âBy its nature I know it wouldnât be discussed. Itâs something I never came across but because getting players to the top level is so lucrative itâd be naive to think people arenât stepping over the line.â
HAT scouting gig keeps him in touch with the game, particularly in the northwest of England. âSpurs send me a list of five or six names and itâs âtell us what you seeâ, basicallyâ â from the physiological aspect, fitness, technical ability, psychological - if the player is acting up on the field, anything. They have things theyâre looking for specifically, while Manchester United will have different things theyâre interested in, and so on.
âI donât pick the names, so they have probably collated a lot of information and these are the names coming out. I give my opinion. Everybodyâs into statistics and Moneyball and so on, but you need eyes on the ground too for the stuff that doesnât come up on stats. Those are hugely important, but you need both working together.â
Heâs also starting his own business. After years of listening to complaints from Irish teams landing in England, heâs started sportingreferrals.com: âIâd have lads ringing me saying, âour coach never turned upâ, âwe were playing the wrong teamâ, âthe referee was nine years oldâ - all this sort of stuff, and over the years I ended up helping lads out.
âIn March a schools team came over from Ireland and I felt they were being ripped off, so I helped them out with a few things. From my time in the professional game Iâd have good contacts and experience, so I went to Spain, Portugal, around Europe, the UK and Ireland, of course, to do some ground work.
âIâm looking to move teams around - and not just soccer, either, I know GAA and rugby teams are looking to play and train abroad as well and Iâve been in touch with some GAA teams already. If they need help and want to improve, I can give them a hand.â
Why not? Helping and learning is what heâs been doing for almost 30 years.
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