Passionate Coughlan bringing science into the GAA

That led him to focus academically on skills coaching â learning why one team can execute their skills better than another, even when theyâre both tired, or why one kicker can maintain calm or control at the sharp end of a game.
In another sense, though, he was following through on a conversation he had as a kid.
âIn the heat of a game, youâll often hear a commentator say about a player he always seems to have time on his hands â that was an early memory for me watching sport, and I remember asking my dad about it.
âHe said, âthatâs nonsense, we all have the same amount of time, that player just uses it betterâ. That always stuck with me. In all my research, elite players use their time better, down to the 168 hours we have in a week: the good guys can compartmentalise it down to incorporate social time, family time, girlfriend or boyfriend time, recovery time, training time.
âIt goes all the way down to a game â theyâre in possession, quick look up, move on to something else.
âTwo teams that stick out like that for me in world sport are the All Blacks, who have just insane control of their time. They might be a score down and need a converted try, two minutes on the clock, but their outlook is, âwe have a full two minutes to do itâ.
âThe other team is the San Antonio Spurs in the NBA, who have a clear understanding of how their game works in clutch situations because they have an understanding of time. From years ago talking to my dad to analysis nowadays, thereâs a common thread.â
That âanalysis nowadaysâ is worth examining. Coughlan offers a slight caveat to the newish lust for data and stats in sport.
âWe met the lads from Avenir Sports recently, great guys, and we were going through whatâs out there for different teams and so on.
âThe lads were telling us how much objective data that you can get, and what I was thinking was, âthatâs interesting but what you need with all that data is some subjectivity â a player may have run 15k in the game, but he did so without touching the ballâ.
âI was involved in a game and we had six of our guys on GPS, so did the opposition. The guy doing the GPS asked if weâd mind sharing data, and I knew the opposing coach, so I said âgo for itâ.
âAfterwards we got the data, and the GPS guy said, âlook, the opposition ran further than your guys, faster, more agility runs, and so onâ. They beat us on seven markers.
ââWhat are you going to tell the other guy?â I asked. âThey never scored in the second half and we beat them off the park.â
âNow heâs a good guy, he was saying âthe data doesnât lieâ and I was saying, âI know it doesnât, but they never scored in the second half â what am I going to tell my lads, theyâll have to run further even though they won the game?ââ
Isnât that a valid undercurrent to the slight distrust of stats â that thereâs a sense of chaff and wheat to the harvest?
âNo doubt. In any set-up where Iâve used GPS, the GPS works when the guys running it use key markers. Remember, the GPS unit will give you 87 different pieces of data, but what can you do with that? The good guys know how to use the tool, and what parts to use, and if you have that expertise, itâs a phenomenally helpful tool.
âWhere itâs used a lot â and is helpful â is in return to play from injury. A guy coming back from injury, you can measure what percentage of his max speed he can do, what heâs able for in a training session as he comes back â say 3k in running.
âWith the laptop measuring that at the side of the pitch during a session, you can tell him, âyouâre doneâ when he reaches that marker, and youâre protecting him.
âPlayer welfare is much better, and the guesswork from years ago â âah heâll be able for itâ â is gone.
âThe player will always want to do more, of course, but now that can be measured objectively.â
Coughlan spent four years as a strength and conditioning coach with the Mayo footballers, but his new posting is as skills coach with the Dublin senior hurlers.
Which prompts the question...
âWhat a skills coach does? The idea is that he works closely with the field coach, who deals with tactical stuff and so on.
âThe skills coach works on things which are difficult to cover in large groups. Say one playerâs decision-making needs to improve. Itâs difficult to work on that specifically if there are 15 guys standing around in the group.
âSpatial awareness â finding space, using space â is something else you can work on, as is vision training, like non-dominant eye training.â
Whatâs that?
âIâm left-eye dominant,â says Coughlan.
âMy left eye is actually weaker, vision-wise, than my right, but my field of vision is better from my left, particularly my peripheral vision.
âIf something happens on the edge of my right eyeâs vision, then Iâll turn my head to pick it up with my dominant left eye before my right eye picks it up.
âThatâs a trainable skill. In Gaelic football, hurling, fast sports, youâre looking for those little advantages, and it would obviously be a help if a guy doesnât have to turn his head to pick stuff up.
âVisual acuity is another area â helping a guy to focus better, to concentrate â and skill execution is what tops it off, making sure players have skills that are robust when you most need them to be.â
They need those skills to hold up at the elite level in part because of the level of analysis: âIf a coach says to me, âweâre pretty sure this guy has been analysed by the opposition, they know he only has a left side, that heâll never turn on to his rightâ, then he coach will ask me to make him turn naturally to his right as well, to start adding that to his game maybe early in the season, to work on it for a while, so that when it comes to the day of days, heâll turn to his right. Then his marker â whoâs been told by the opposition analyst that his man will turn to his left â is flummoxed, hopefully.â
Thatâs fine if youâre coaching elite players, though. What about the man or woman trying to coax an extra per cent or two from a junior team?
âWell, how people learn is very interesting. If we feel a player has a block against learning something â if management ask themselves, âwhy doesnât this guy learn, heâs always switching off?â â then you can use a simple online questionnaire, the VARK questionnaire.
âThe V is for visual, A for aural, R for read and write, and K for kinesthetic â the four ways people learn.
âItâs not as if people only learn one way, but they can be heavily dependent on one method. If you have a situation â and Iâve seen it many times â where you set up a drill and one player is the last guy to get a drill, then it may be that while you set up the drill, talking to the players, he could be a visual guy who might like to see it being done first, or a picture of it. Or maybe he wants to have it explained in four or five lines of text.
âThat might seem high end, but if you can identify how people learn, then youâre tapping into something significant. You canât say âtheyâre all differentâ and then treat them all in the same way.
âIn my time in Mayo one of the joys was 30-odd players and 30-odd programmes. and theyâd look at each othersâ programmes and say, âyou have me doing this twice but heâs doing it 10 timesâ or whatever.
âAnd youâd say, âwell, youâre both midfielders, but youâre six four and 95kg and heâs six five and 89kg: youâre completely different.â And people react and adapt differently to stimuli â we see that in studies of twins. Take a kicker. I have a multitude of different ways to work with a kicker, depending on how he works, not my way and fitting him into that â that approach isnât skills coaching.â
The Mayo years mean heâs looking forward to 2015: âYou see Tommy Walsh coming back from Australia now to Kerry, and what you try to do is identify what heâs used to, where are they going to slot him in comfortably?

âDo you put him in that environment quickly, and get them comfortable first, and then see how we can â gently â meld them into a less comfortable environment as well?â
Coughlan has first-hand experience of that melding process: âWatching Gavin Duffy come in from Connacht Rugby last year with Mayo was phenomenal.
âWithout doubt he made exponential gains every session and you canât make those gains unless youâre bringing an awful lot to the table yourself â whether thatâs his own skill set, playing (rugby) full-back, where the game is in front of him, and transferring that to half-back or midfield in GAA, where a lot of the game is still in front of you.
âThen thereâs the physicality, which he added to it from his pro background, as well as speed, both of which he had from rugby.
âAdd in his ability to apply himself, which experts have â to look at what they need to work at. Thatâs the only way to make those gains, not to mind the urgency with which he approached everything with Mayo. That was incredible. Genuinely so.
âWhat was also interesting with Gavin was how he slotted in. He wasnât different. It was a mark of the lads who were there, and are there, there was no difference. Gavin didnât come in and we didnât up our standards, because there was nothing for him to come in and âupâ, as it were. Iâd be confident heâd have the same view of that.â
Before we leave Duffy, Coughlan isolates that frustration tolerance as a marker of high achievers: âThey have this capacity to put up with working on something thatâll frustrate them for a while â they have that long-term vision, that what theyâre doing isnât going to be inherently enjoyable or immediately rewarding for a while.
âItâll be effortful, cognitively, to acquire it, but they have that capacity to deal with it, which is built up over years.
âAnd good coaching helps with that, creating environments which are correct for the players involved, particularly if theyâre small kids learning a game â to give them credit for what theyâre able for and to be clever in setting the tasks, that those are at or just above the level needed for a game situation.
âIf you do that then those kids will leapfrog kids in a strictly controlled drill-based environment. There was a great report done in Australia years ago with kids coming in over a few weeks for two different training sessions, one structured, organised, and drill-based, the other more chaotic and game-based.
âTheir parents were asked to evaluate the sessions, and they said the drill-based session was very organised while the other was chaotic.
âThe kids preferred the noisy, chaotic environment, but that was also the environment which produced the kids with better skills.â
The Corkman sees Australia and New Zealand as topping the league in terms of coaching skills, particularly in terms of developing game sense.
âThat always reminds me of Mickey Whelan in Dublin â he was years ahead of his time and weâre now trying to catch up with him.
âFor me basketball is the ultimate sport in terms of coaching. Itâs so fast, there are so many changes â I worked with the (UL) Huskies for a couple of years and it was a joy to be that close to a team at that level.
âBasketball is all about simulation, scenarios, âweâll do what the opposition do and counter that in trainingâ â thatâs not done nearly enough in Gaelic games and soccer, but itâs a given in basketball.
âTheyâll model it out, they have their plays â the coaching culture in basketball is a study in itself.
âYouâre running plays but youâre not running drills over and over â Ray Allen, one of the greatest three point shooters of all time, doesnât stand on the three-point line and shoot, heâs moving, shooting, moving, shooting.â
Those principles apply in other sports.
âIâm often asked to do time and motion analysis of coaching sessions.
âYou sit down with the coach beforehand and ask what the plan is for the next session. The coach will say, âthis is the plan, such and such for 10 minutes, such and such for 10 minutesâ and so on.
âWhat are the priorities? âOh, breaking ball is a big issue for us or tackling,â or whatever. âFor the session Iâll sit and watch, put a clock on when the first person hits the field.
âI go off afterwards and do a report, and often itâs a case of saying, âbefore the session ye said a priority was breaking ball, and yet in 80 minutes training ye spent six minutes on breaking ball. Ye spent 10 minutes on skill X, though that was never mentioned as a priority; the game ye finished the session with, there was nothing set up to produce breaking ball scenarios to improve the players.â
âCoaches know the game, but the fear is always that they end up coaching the way they were coached, and their coach went back to how he was coached, and that means you can have a coaching style that goes back 100 years.
âThatâs fine if youâre going back to a Mickey Whelan as the original coach, but there arenât too many of those around.â
No. But with the likes of Ed Coughlan that picture could brighten considerably.