The key to the rough luxe look is balance

It’s the style of warehouse apartments and New York-style lofts that makes near-dereliction fashionable. So if you’ve a renovation project in mind, you may not want to make it as pristine a finished product as you previously thought.
Some exposed brickwork peeking out from behind broken or cracked plaster, or a polished concrete floor are just two elements of the look. But don’t confuse it with the industrial look. It’s not about rough-and-ready functional products but relates specifically to surroundings, with walls, floor and ceiling forming the rough aspect to the style, and furniture, rugs, lighting and accessories being the luxury elements.