Make-up is an art and a bit of subtle creativity can work wonders

Older women who wear make-up look younger and are considered to be more competent and more trustworthy, but it must be applied properly, says Margaret Jennings.

DO you think you look younger with make-up? Research in 2013 by a professor of psychology at Gettysburg College, in Pennsylvania, found that the contrast, as we age, between our facial features — our eyes, lips, eyebrows and nose — and our skin tone was a tell-tale sign of how old we are perceived to be.

“Unlike with wrinkles, none of us are consciously aware that we are using this cue, even though it stares us in the face every day,” said Professor Richard Russell.