Sugar and spice and all things nice...

Forget the clichéd sugar daddy image — rich, middle aged men now log on to find young women.

Long before Richard Gere shimmied up a fire escape for Julia Roberts in Pretty Woman, women have been entranced by the idea of being rescued from the hum-drum of everyday life by a Disney-haired white knight.

What’s more, the rich older man/younger woman relationship is as old as the proverbial hills. Add a broadband connection and this time-honoured dynamic takes on a whole new meaning, with suave business men hooking up with savvy women.