Why the war isn’t won against lads mags

British lads mag Nuts ceased publication last month after several years of declining circulation and campaigns to limit the sale of publications pushing female flesh.

WITH the closure of the lad mag Nuts, despite its campaign demanding that its critics Keep Your Hands Off Our Nuts, it would be satisfying to think that this was yet another milestone for the fourth wave of feminism.

Here is a magazine that at its height had a weekly circulation in Britain of 300,000 — this had fallen to 53,000 for the July to December period last year, before its publishers IPC decided to pull the plug.