The Big Book of Happiness is here
The pursuit of happiness has preoccupied everyone from philosophers to your average wage-slave wondering how a better way of life can be achieved. Is more money the answer or more free time to focus on family, friends and hobbies?
How can we improve our lives so that happiness is tangible? Chris Croft, an international freelance speaker and author of The Big Book of Happiness: 87 Practical Ideas, studied engineering at Cambridge and worked in management only to realise that it didnât make him happy.
He discovered his âlifeâs vocationâ as a university lecturer and then as a freelance trainer. While teaching and researching time management and assertiveness, he realised the importance of these subjects. He also discovered earning more money didnât make him any happier. This led to a fascination with happiness.
Croft says âhuman beings are probably the least happy animals even though weâre in charge of the world. We manage to have all this unhappiness from traffic jams to being pressurised by bosses. You just think, what are we doing?â
Croft is critical of much of the literature dealing with achieving success. âIt has been shown that money beyond a certain point wonât make you any happier. I think we have forgotten that.

One of the reasons I wrote my book is because while thereâs books out there on happiness, theyâre either very intellectual, trying to define happiness exactly. I just canât be bothered to think that hard.
Then, there are the facile books, the ones that tell you to smile at the world and the world will smile at you. Iâm a time-management person. So I was thinking what you can do in terms of how you use your time every day. You can take time to review your day by sitting back and reflecting on the good things that happened. That gives you a bit of extra happiness.â
A father of two grown-up children, he says having children brings happiness âbecause you love them. But they give you minus 40% for the grief they bring. Not having kids means you have extra time to yourself and extra money. Your body wonât be so worn out. Having kids is surprisingly happiness neutral whereas having pets is happiness positive.â
Children are naturally happy, says Croft. But he says âwe reduce their happiness by the things we do to them. School, for example, is designed to break the spirit and make people ready for work and do what theyâre told.â
Croft also looks at parenting.
âParents arenât trained. They just make it up as they go along. Quite often, we make mistakes bringing up kids and thatâs one of the reasons why people end up less happy.â
He points to âpersonality drivers.â
âIâve got one called âbe perfectâ. It means Iâm really fussy about things, focusing on the one thing that isnât right. I got that from my parents. Iâve also got the âhurry-up driverâ from my parents which Iâve passed on to my kids. When my daughter was little and wanted me to read a story to her, I used to go: âIâve got five minutes to read very quickly.â
âSo I was telling my kids that while time is important, I ended up not spending enough time on telling them bedtime stories.â
Passing on habits to children, good and bad, is inevitable. Croft warns against focusing on money rather than time well spent.
âWe tell our kids theyâve got to get well-paid jobs. We donât say that youâve got to have a job where youâre happy. My daughter, Louise (aged 25) is working in Thailand because she wants to be there. Sheâs not earning very much money but sheâs out in the sunshine on the beach a lot. Sheâs a digital nomad.
"But my mum keeps asking, when is she going to get a proper career? Itâs really difficult. Thereâs a balance to be struck between the present and the future. Some people live completely for the present. In five or ten years, they can find themselves in a bit of difficulty.
"But people who are always planning for the future forget to have fun. The thing is to find something sustainable and not to plan excessively for the future. Some peopleâs plan is to continue in a job they hate because theyâre going to retire from it eventually. But what about their lives?â
Many people play out their lives on social media, but itâs often a fake version of reality.
âItâs still early days with social media. It will evolve and people will become better at it. I donât really want to see constant pictures of my friends having a good time. I try to put up pictures of my life being fairly crap such as pictures of traffic jams Iâm sitting in. Itâs not about making your life look perfect. People havenât realised this yet. This âlook at me Iâm so greatâ isnât interesting.â

Christ Croftâs top happiness tips
- Focus on time rather than money. Money wonât make you happy. Well, it will to some extent but the price you pay to get more of it outweighs the benefits of the extra money. Time is more important and more precious and how you use your time has more effect on how happy you are.
- Find a job you enjoy even if itâs low paid and keep searching for the job you love. Thereâs one out there for you.
- Take control of your thoughts. Get your self-talk right. Get that voice in your head saying positive things about the past, present and future. Out with negative emotions, such as guilt, with their false payoffs. You wonât gain what you expect from them. They donât do any good so donât give any negative emotions any room in your world.
- Creativity is important. Get into the present by doing something creative such as music, art, a blog, photography or whatever you like doing, regardless of whether you have any talent. Just do it. Youâll experience happiness while being creative and youâll sometimes have something to be proud of at the end.
- Practise end-of-day gratitude. Take a few minutes at the end of each day to think of the good things that happened. Donât take your health, family, and friends for granted.


