Fashion’s gamble on celebrities with style

Singer Lana del Rey is the latest star to promote a fashion brand. Annmarie O’Connor scales the highs and lows of celebrity collaborations.

IT WAS only a matter of time before Lana del Rey lent her retro style to a fashion campaign. The ‘Video Games’ singer can now be seen as the face and voice of Swedish high street chain H&M in a multi-tiered ad campaign including a slick mini-film of the chanteuse crooning ‘Blue Velvet’.

This isn’t the first badge of honour for the 25-year-old either whose surname inspired this year’s must-have Mulberry bag.