Tayto chocolate bar craze hits Oz

Model Nadia Forde showing off the Tayto chocolate bar. Picture: Photocall Ireland
Model Nadia Forde showing off the Tayto chocolate bar. Picture: Photocall Ireland

The curse of the Irish mammy is now complete, reaching the other side of the world.

As every ex-pat knows, the things you miss most about Ireland are Ballymaloe Relish, Cadbury’s Dairy Milk, Galtee rashers, Tayto crisps and, of course, the mammy.

Now there’s another must-have as thousands of Irish people living Down Under are desperately trying to get their hands on 24 special bars of chocolate that have arrived in Australia.

The limited edition combination of Tayto cheese and onion crisps mixed with chocolate are sold out in Ireland, but 24 were shipped to Australia to give Irish ex-pats and their Aussie friends the chance to taste them.

The response has been overwhelming, according to Eamon Eastwood, chief executive of shopping website Taste Ireland, which caters for anyone wanting to buy Irish goodies and gifts.

Tayto decided to introduce the bar as Tayto fans mounted a social media campaign asking the company to merge the flavours into a single creation.

Mr Eastwood couldn’t believe the reaction to his website offering. “It went off the Richter scale with almost half a million impressions,” he told Australia’s Herald Sun.

“It’s an unusual taste — crunchy chocolate and then a lingering taste of cheese of onion,” said Mr Eastwood who plans to raffle some of the bars.

He set up Taste Ireland in 2005 to save thousands of Irish mammys posting out the beloved Dairy Milk and crisps to their children — and make them available in Australia.

“I brought over a box of Tayto in 2005 and raffled off one of the bags in a pub one night,” he said.

“When one bag of crisps sold for 25 Australian dollars I knew there was big demand.”

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