Self regulation of alcohol industry ‘is no regulation’
However, the Alcohol Beverage Federation of Ireland, which represents manufacturers and distributors of alcohol, said the voluntary codes were already working well and putting them on a statutory footing would strengthen them.
Alcohol Action Ireland told the Joint Oireachtas Committee on Health and Children yesterday that the Government will be spurning the opportunity to make a significant difference to the wellbeing of future generations if it fails to tackle alcohol marketing and advertising in the Public Health (Alcohol) Bill.



