Irish brand agency wins Trinity contract

A top Irish brand and communications agency has beaten illustrious international competition to win a prestigious contract to help review Trinity College’s brand and shape a new and distinct identity.

The Huguenot agency, with bases in Dublin and Cork, has been commissioned to develop a strong and consistent brand identity for Ireland’s oldest and highest ranked university.

Huguenot will partner with UK-based brand design consultancy Lloyd Northover on what Trinity calls the ‘Identity Initiative’.

Trinity has been carrying out a review of its brand for the past six months and Huguenot has won the EU-wide tender competition to help deliver this ambitious project. The project will be delivered ahead of Trinity’s new Strategic Plan 2014-2019, which will be launched next September.

Huguenot chief executive Mairead Maher said: “We are delighted to partner with Trinity on this project where the challenge is to build a strong, consistent and recognised brand which can be mobilised nationally and internationally in a competitive global higher education market.

“Trinity wants to create a shared visual identity and narrative for the entire university that allows it to tell a more cohesive and powerful story, and celebrate the university’s excellence in education and research.”

In addition to Trinity College, other Huguenot clients include Boyne Valley, SEAI, Dairygold, Kerry Group, Irish Distillers, Robert Roberts, the DAA and FexCo.

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