London coup for Farmflo
In all, the selection is worth about €675,000 to Farmflo.
The company is to create 60 jobs over the next three years. Farmflo’s software enables farmers to easily collect and harvest their farm’s data.
Farmflo will receive one-to-one mentoring from Microsoft’s business, tech and marketing experts, as well as being given access to Microsoft services such as Azure Cloud, Microsoft’s cloud computing platform and infrastructure.
Jason Devenney, Farmflo chief executive, said: “It’s humbling that a tech giant such as Microsoft is behind us. Sustainable agriculture will become increasingly important in the coming years, with farmers needing to make their farms more productive to feed our planet’s growing population.
“Our aim is to support farmers in producing more with their finite resources, and ensuring consumers know exactly where their food comes from,” he said.
The Accelerator programme is a global initiative led by Microsoft Ventures to support a small group of high-potential startups. The programme also has dedicated hubs in Bangalore, Beijing, Berlin, Paris, Seattle and Tel Aviv.
Warwick Hill, Microsoft Ventures, London, said: “Farmflo’s products and services are highly innovative and vital to the sustainable agriculture sector.”
