This is why Sudocrem is called Sudocrem

But how much do you really know about this wonderful white elixir, which turns 85 this year?
Developed in 1931 to treat nappy rash by Dublin pharmacist Thomas Smith, the classic formula has remained unchanged and the 34.4 million pots sold worldwide every year are still manufactured in Baldoyle, Dublin.
We can thank the Dublin accent for that.
Originally called "soothing cream" Dubliners pronounced it "suud-ing crem" - and they changed the name to Sudocrem in 1950 to reflect that.
It’s sold in over 50 countries worldwide - Middle Eastern countries are big importers.
So there you have it.