Guinness mocks Web Summit’s bad WiFi with "genius real-time marketing"

The hugely successful opening day of the Web Summit was plagued by unrelenting internet issues for attendees and exhibitors.

"The wifi is working," says @paddycosgrave (again) - but the majority of the #websummit audience say differently

— Denise O'Donoghue (@deniseodonoghue) November 4, 2014

No WIFI at #WebSummit is like no bands at Longitude

— Guy Sinnott (@Guy_Sinnott) November 4, 2014

While many people tweeted their disappointment at the patchy WiFi service at Europe's biggest technology event, one major Irish brand made light of the situation.

"Came for the f̶r̶e̶e̶ W̶i̶F̶i̶ Guinness," Guinness Ireland tweeted as the service continued to crash for thousands of attendees. They included an image of a wifi symbol - three black bars topped with a white head.

It has been hailed as an example of genius real-time marketing by social media users. The tweet appears to have since been deleted.