SuperValu shopping only an app away

You can now shop for your groceries without leaving the comfort of your home, thanks to an app launched by SuperValu.

The app allows customers with a smartphone to do their shopping and get the same promotional offers, fresh quality food and delivery service that you would find in their local store.

Innovation, Consumer and IT director with SuperValu, Edel Russell, said its goal was to simplify the customers’ lives.

“The SuperValu Online Shopping app is designed to make our customers’ lives easier by enabling them to shop anytime, anywhere. It forms part of SuperValu’s wider digital strategy where we regularly engage with shoppers through our 110,000 strong Facebook community and by SMS and email newsletters.”

The app even allows the customers leave notes for their butcher on how they would like their meat cut making sure that there is no difference between the online and physical shop.

“We offer unrivalled customer service through our Online Shopping experience.

“For example, SuperValu is the only supermarket in Ireland with a butcher in all of our stores and shoppers are even able to add a note with their mobile addressed to the butcher to ask them for a specific cut of beef.

“So no matter where our customers are, they will have access to a supermarket trolley right from the phone in their pocket,” said Ms Russell.

SuperValu has also launched a separate recipe app that delivers hundreds of recipes from the SuperValu.ie site to help customers make the most of their weekly shop with a meal planner.

The two apps are free and can be downloaded from the Google Play Market for Android users or the iTunes store for iPhone users.

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