Google vows to change advertising policy following backlash from major brands

Google has announced it will change its advertising policies after several major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.

Google said in a blog post it would give advertisers more control over where their ads appear on both YouTube, the video-sharing service it owns, and the Google Display Network, which posts advertising to third-party websites and against search engine results.

The announcement came after the UK government and the Guardian newspaper stepped up pressure on YouTube to police content on its platform, pulling ads from the video site because they appeared beside clips they view as inappropriate.

The decision to pull ads from Google followed a Times of London investigation that revealed ads from many large companies and the UK government appeared alongside content from the likes of white nationalist David Duke and pastor Steven Anderson, who praised the killing of 49 people in a gay nightclub.

Ronan Harris, Google’s UK managing director, said in the blog post that last year Google removed nearly two billion offensive ads from its platforms and also blacklisted 100,000 publishers from the company’s ad sense program.

Despite this, Harris wrote in the blog post, “we don’t always get it right”.

He said Google had “heard from our advertisers loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content.”

The company said it would be making changes in the coming weeks.


© Irish Examiner Ltd. All rights reserved

Email Updates

Receive our lunchtime briefing straight to your inbox

More in this Section

Florida storm crops miss out

Staff shortages and Brexit threaten hotels boom

Expert: ‘Hybrid before electric’

PJ Carroll profits hit by black market


Breaking Stories

Interim Project Eagle report submitted to Taoiseach

Shareholder tells Michael O'Leary to 'wear your sack cloths for a few weeks' over 'boo boo'

Google agrees $1.1bn deal to buy part of device manufacturer HTC

Ryanair bosses and shareholders set to clash at AGM

Lifestyle

A question of taste: Joe O’Leary

When art and nature collide

Writing between the lines: Ron Hutchinson's new RTÉ series is one of his easier roles

The myths and facts of ... dementia

More From The Irish Examiner