Google Boston Dynamics robotics sale exposes growing pain
The inherent tensions between teenager Google and grown-up Alphabet contributed to the companyâs decision to seek a possible buyer for its Boston Dynamics robotics business.
Google bought Boston Dynamics in late 2013 as part of a robotics acquisition spree.
Robots are one of the far-out ideas that Larry and Sergeyâs company are exploring for computers that think and act like people so they can drive cars and assist in caring for the elderly.
The Massachusetts-based company generated huge buzz for its online videos like ones showing its âTerminatorâ-esque robots pulling Santaâs sleigh and running faster than Usain Bolt.
Itâs easy to see Boston Dynamics as a relatively minor foray by Google that didnât work out. No harm done.
But the internal discussion about Boston Dynamics shows how tough it can be to reconcile Alphabetâs dual missions: Pursue big and risky dreams but make sure thereâs a clear road-map for proven and financially sustainable products.
In short: We want âmoonshots,â but with spreadsheets.
Boston Dynamics didnât seem to find the right balance inside of the Alphabet corporate agenda.
One Google executive in a November meeting discussed frustration with the âmessaging around all this âgotta make a product right now,ââ according to minutes of a meeting.
Officials also grappled with the trade-offs of letting new ideas flourish â but within limits.
One model described with some envy was a Google research group led by Regina Dugan, who gives most fledgling projects two years to prove themselves or else theyâre put out to pasture.
Only a handful of companies in the world â Google, Amazon, Facebook, Apple, perhaps Uber â have both the resources and long leash from investors to pursue wacky ideas that may take years and billions of dollars to pan out.
But all successful tech companies â actually, all successful companies regardless of industry â have to find a way to chase risky ideas to find their next big thing but not commit suicide with ill-advised, expensive and distracting projects.
Googleâs founders have been obsessed with making sure Google stays on the cutting edge.
âOver time many companies get comfortable doing what they have always done, with a few incremental changes. This kind of incrementalism leads to irrelevance over time, especially in technology,â Larry Page wrote in 2014.
Yet that way of thinking also bogged the company down with pricey, sometimes conflicting agendas.






