Communications Clinic records profit of €150,000

PR firm the Communications Clinic – which grew out of the management exodus from Carr Communications in early 2008 – generated profits of just over €150,000 last year, accounts lodged with the Companies Office state.

The figures represented, roughly, a doubling of the profit made in 2008.

Co-founder, Terry Prone, who is to be the firm’s new chairwoman, said management expects profits to grow further this year and is recruiting staff, which should rise from 18 to somewhere in the mid-20s by the end of the year.

Ms Prone said the company has around 15 major corporate clients and is still winning new business, which is aiding the firm’s growth. “The temptation is to grow too fast and lose sight of what makes the company special. We need to be sure that every client gets the absolute best we can give, whether that’s training or consultancy.

“We’ve been working with some of our current clients continuously since the late 70s, because of that commitment to them. The aim is that they will still be with us in 2040.”

Ms Prone’s husband, Tom Savage, stood down as chairman, but remains a director, to give more time to his role as chairman of the RTÉ Authority.

Managing director Anton Savage, said the firm had outperformed its business plan. “I wrote our business plan at the peak of the boom. When the downturn hit, we dedicated ourselves to two things; protecting the jobs and salaries of our people and hitting our original targets. Every person in the company has worked 14-hour days and seven- day weeks. Thanks to them, we made profit year one and have paid back all investment capital in year two. We’re now profitable and debt free. [We’re] also exhausted.”

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