Picnic-goers to sample Italian breed of beef amid rave reviews

REVELLERS at next weekend’s Electric Picnic in Stradbally, Co Laois, will encounter a new range of steak sandwiches which are healthier than regular beef, chicken or salmon.

Only launched a few weeks ago, Irish Piemontese Beef is receiving rave reviews from customers in Tipperary, Kilkenny, Wicklow, Meath and Dublin. Weightwatch groups are placing orders, and the company’s founders are confident this Italian breed of beef will be a big hit with chicken-weary dieters nationwide.

Tipperary farmer John Commins said: “From the health point of view, this is a great product. If you’re on a diet, there’s only so much chicken you can eat. A lot of people are telling us they’re delighted to be able to eat beef again, and that they love the flavour and tenderness of this beef.