Plain packaging rules for cigarettes come into force today

From today, all tobacco products all products manufactured for sale in Ireland must be in plain packaging.

Upadte 10am: The irish Cancer Society has said it was a "hard-fought battle" to ensure the progress of plain packaging, but it was "a clear sign that Ireland is committed to protecting the health of its citizens".

Head of Services and Advocacy at the Irish Cancer Society Donal Buggy said: “We’re delighted that plain packs will start to hit the shelves in the coming months, and today marks the end of a hard fought battle to remove the tobacco industry’s last great marketing tool - its packaging.