Survey reveals potential for Ireland to raise adventure tourism numbers

Failte Ireland has said there is greater potential to grow activity tourism numbers across the west of Ireland and the Atlantic coast line, according to research published by them today.

They surveyed more than 15,000 holidaymakers from the four key overseas markets of Britain, France, Germany and the Netherlands as well as tourists from within Ireland.

The survey shows that Ireland is extremely well positioned in the adventure and activity segment of tourism.

The Green Isle continues to be a huge draw for international visitors who love action-packed holidays more than the city trip or beach break.

Our European neighbours enjoy Ireland's music and sights but the survey shows that they prefer to participate in adventure activities along our coasts or mountain walking.

Cycling, walking and horseriding are still proving the most popular activities.

Next year, Ireland will host the 2014 “Year of Adventure” with the Adventure Travel World Summit getting underway in Killarney.