‘Brand police’ take no chances

The London Olympics pop up on teapots, bunting and a one-eyed mascot — but strict branding laws are in place to ensure that official products are the only ones in the race.

Union Jack umbrellas bearing the 2012 logo are sure to be a hit if the British weather doesn’t brighten up and would contribute to the £1 billion of merchandise which Olympics organisers hope to sell.

But souvenir-seekers looking for something more unusual may have to dig a little deeper.