The pandemic puppy boom
The onset of the pandemic last year ushered in a new way of life for many of us. It was a lonely time, a scary time. A time when much of the life we had created was reduced to work, with little play. Enter: the pandemic puppy.
byÂ
Nicole Glennon
Cover Image:Â Brown Cocker Spaniel puppy looks through the bars of his outdoor kennel, many puppy farms have several puppies squished into small outdoor kennels. Picture: iStock
Dogs are such a comfort,â new puppy parent Emma Langford says.
âI think during a time when the news is so full of awful stuff, and tensions are high and people are at each others' throats⊠a dog is such a wonderful remedy for all of that.â
Ms Langford and her partner Kennedy OâBrien were one of many who became first-time pawparents during the pandemic. Willow, a border collie and husky mix, came into their lives in October of last year.
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âIt wasn't really a conscious decision on our part,â Ms Langford explains.
âWe were in contact with a rescue in Listowel.. we love the work they do and we've called out there and given them a hand walking dogs a few times, so we've got a good relationship with them. "
With the onset of the pandemic, the couple found they had more time at home and reached out to the shelter to offer to foster a dog for a few months.Â
âWhat ended up happening was Willow came in, and on the day that she did, the owner just knew she was the right fit for us and for our situation.â
Emma Langford and Kenney O'Brien with their pandemic pup Willow Picture: George Hooker
Emma Langford's dog Willow Picture: Kennedy O'Brien
âFrom our perspective, the logic to adopting a dog now, especially a puppy, was that we have time to really give her the attention and care needed for training.â
âThere's a lot of people who've maybe never owned a dog, who see a dog as a fun little decoration, a new ornament to the house, a piece of furniture,â she says.
But it's as much of a commitment as introducing a new family member.
Måire O'Sullivan, (left) Cork D.A.W.G with Maire O'Donovan, foster mum with Peggy Picture: Eddie O'Hare
the demand for puppies since the onset of the Covid-19 pandemic has been âabsolutely berserk.â Thatâs according to MĂĄire OâSullivan of Cork Dog Action Welfare Group (D.A.W.G). âEvery time we put up a small cute dog we have hundreds and hundreds of applications.Â
âWe'll put up a dog that we say is not suitable for a home with children and people will pretend they don't have children. Then when we send someone to do a home check, there's clearly kids living there.â
We've even had situations where people tried to lie to us to get dogs.
Coupled with an increase in demand, is a decrease in supply, with the shelter being tasked with rehoming less puppies.Â
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âUsually we get a lot of dogs from pounds and pick up stray dogs and things like that.â
âWe also get a lot of owners re-homing... that would be people who are emigrating, moving to a new rental property where the landlord won't let them keep their dogs, people who have had a change in their life circumstances, even deaths in the family where, you know elderly peoplesâ pets need to be rehomed,â Ms OâSullivan explained.
âWe've had none of that in the last year.âÂ
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Itâs a similar story at Limerick Animal Welfare, Marion Fitzgerald reports.Â
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âWe don't have any puppies in the sanctuary at the minute, normally, at this time of year we would have anything between 40 and 55 puppies.. we'd have litters of puppies coming in, and there's no litters at the minute.â

Grinch a Bulldog/Collie looking for a home from Cork Dog Action Welfare Group Picture: Eddie O'Hare
âThey're all being bought the minute they're born.â
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âAnd it doesn't really matter what mix breed they are, it's not all the thoroughbreds, it's every kind of puppy⊠thereâs no such thing as not being able to sell a litter anymore.â
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Grinch a Bulldog/Collie looking for a home from Cork Dog Action Welfare Group Picture: Eddie O'Hare
Criminals Cashing in
the demand for puppies is âunlike anything Iâve ever seenâ, the Irish Society for Prevention of Cruelty to Animals (ISPCA) Chief Inspector Conor Dowling told the Examiner. âIt's extraordinary - the demand, and what people are willing to pay.â
Mr Dowling estimates there's been a four fold increase in the price of puppies, with the average designer crossbreed now going for upwards of âŹ1500.

ISPCA's Chief Inspector Conor Dowling with his rescue dog, Bailey. Picture: ISPCA
And with that increase in value comes an increase in the numbers of criminals spotting a potentially highly lucrative business.Â
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âLooking back at our work in the last six months we've found a number of unregistered dog breed establishments, some of which have been operating for some time, but some of which have sort of been set up to take advantage of the money that's to be made,â Inspector Dowling said.
Last year, ISPCA inspectors carried out close to 500 investigations with over 800 animals seized or surrendered and taken into ISPCA care.

ISPCA News 24th May 2021 Dogs living in substandard and overcrowded living conditions seized by the ISPCA on Thursday 20th May.Â
Pictures: ISPCA
In the past six months alone, the ISPCA has removed close to 200 dogs and puppies from ten illegal dog breeding establishments.Â
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Worryingly, the number of illegal dog breeding establishments the group is encountering appears to be increasing.
âWe've removed hundreds of dogs from illegal dog breeders before, the biggest weâve had would be 350 dogs, but what we're seeing now is bigger numbers of establishments where maybe the number of dogs is not so big.â
There are âunscrupulous peopleâ out there that are seeing an opportunity âto make a few quid,â he said.
âThey don't have the facilities, they don't have the right set-up, they don't have the knowledge, but they have just decided to get a few dogs and start breeding.â
Brenda Dennehy with Winston her long haired miniature dachshund Picture: Eddie O'Hare
Radio producer and journalist Brenda Dennehy witnessed the âcrazyâ demand and skyrocketing price of pups when she went looking for a miniature dachshund in March.Â
While Ms Dennehy ultimately paid out âŹ1,200 for her new best friend, she was quoted up to âŹ3,500 for a miniature dachshund puppy.Â
âIf theyâre trying to charge you that, itâs bad news,â she said, âIâve a dog from a breeder who loves the dogs⊠he sent me pictures everyday [before she bought the dog] and weâre still in touch now.âÂ
For Ms Dennehy part of her motivation for getting a puppy of her own is the fact that their family dog is now 12 years-old and she fears he doesnât have much time left with him.
âI canât be without a dog,â she said, âand Iâve always loved miniature dachshunds.â
And so began her hunt for Winston.
âI was willing to adopt,â she says, âbut they weren't there [in the shelters].âÂ
Ms Dennehy then started looking to purchase a pooch.
âI was like a detective,â she says, âI wanted to do all my background checks. I wanted pictures of the mother, the motherâs papers, pictures of the father, how many were in the litter... I even found his big brother and sister on Instagram!â
While she has no regrets about buying her dog from a breeder, she says she feels people are often made to feel guilty purchasing a pooch over adopting.
"I had someone from a shelter tell me 'wait for all the grief now, that you shopped and didn't adopt.'Â
I had someone from a shelter tell me 'wait for all the grief now, that you shopped and didn't adopt.
âThere's that kind of guilt.. I get where they're coming from but why would I want to take something I didn't like?Â
âIf you want a certain dog and you're going to look after it, I don't think people should make you feel guilty.â
Winston has his own  Instagram page and Ms Dennehy acknowledges there is now a culture where a dog can be seen almost as a supplement to one's social status, especially #onthegram.Â

âThere is a competitiveness with people and their dogs,â she said, and the allure of having your very own pupfluencer may lead you to fork out more for the perfect pooch.Â
âI know a girl who paid âŹ3,500 for her dog and itâs a big thing on her Instagram.âÂ
But while designer dogs might drive up the likes, Ms Dennehy thinks people should be more cautious about sharing information about their dogs online.
âI am terrified to disclose my location because I'm not stupid, he's home alone [sometimes] and someone could nab him.Â
âThe really expensive sought after dogs, I think people probably need to be a bit more careful about having them all over Instagram.âÂ
One of many dogs stolen in Ireland in the past year. Picture: @gardainfo/Twitter
Beware of the Dognappers
Ms Dennehyâs fear about her pooch being nabbed from his home while sheâs out doesnât seem unreasonable if youâve been online over the past few months.
Reports of Irish dogs being stolen from their owners in broad daylight have frightened many dog owners, while posts of heartbroken families appealing for their beloved pets' return have been shared thousands of times on Facebook. Organisations who run Lost and Found Dogs facebook groups such as Dogs Trust have also reported an increase in postings on these pages.Â
But while there âcertainlyâ has been an increase in dog thefts in the past number of months, Inspector Dowling believes reports of a pinching pup pandemic are exaggerated.
Beat the dognappers
The ISPCA, Dogs Trust and An Garda SĂochana all offer in-depth advice on preventing dog theft, which includes but is not limited to
Ensure your dog is microchipped and register your most up-to-date contact details. This is a legal requirement and the best hope of reuniting you with your pup if they go missing or are stolen.
Your dogâs collar should have your name and contact information on it. Dogs Trust does not recommend putting your dogâs name on the tag as if thieves know your dog's name, it can be easier for them to lure your dog into a false sense of security.
Vary the times and places you walk your dog to avoid creating a pattern for thieves to track and plan around.
Donât leave your dog tied up outside of a shop or other public spaces
Donât leave your dog alone in a car, besides the safety risks this could be an opportunity for a thief
Donât leave your dog unsupervised in public or at home
Indeed, official Garda figures suggest there was an increase of just 16% last year - 244 dogs were reported stolen in 2020, compared to 2019 when just 205 dogs were reported stolen.Â
I've heard people say that they're afraid to walk their dog in case somebody grabs it.
âAnything like that would be extremely rare,â he stresses.
Rumours about drones surveilling housing estates and criminals marking houses and gates where dogs reside have also reached the ISPCA.
âWe haven't seen any evidence to confirm [those reports].â
But, there are certainly âopportunistic thievesâ he said, âIf they see an opportunity to take a dog, which would be of value, they will do so.â
Small dog looking away by the window searching for his owner.
Ruff times: Prepare for post-pandemic problems
Recent research carried out by the DSPCA suggests one in eight of us got a new pet during the pandemic, with the youngest cohort of 18 to 24 year-olds the most likely to have acquired a furry friend during the various lockdowns. But, worryingly, 60% of respondents said they were not concerned or even aware that their pets will likely develop anxiety when thereâs an inevitable change to their routine when Covid-19 restrictions come to an end.Â
Similar research carried out by The Kennel Club in the UK revealed one in five new dog owners are not sure how they will look after their dog when they return to the workplace, with 48% admitting they hadnât even taken this into consideration before getting their pandemic pup.
âWhen we're rehoming dogs we really don't like to home a dog to somebody who's gone all day,â Marion Fitzgerald of Limerick Animal Welfare said.
âA whole lot of dogs have found homes during the pandemic now, and nobody has ever asked what happens [after the pandemic].âÂ
âIf you got a puppy at 7, 8, 9, 10 weeks old, and it's been used to a lot of attention and all of a sudden, everybody goes out in the morning and it's left to its own devices.. thatâs a problem.â
Prepare for post-pandemic anxiety
If dogs are used to the same things happening at the same time each day, they can become worried or anxious by changes. Dogs with separation anxiety exhibit separation related behaviours which can be cumbersome or distressing for their owners including, destructive behaviour, urinating and defecating in the home, barking, whining and howling. To help prevent these behaviours and ease your dog's anxiety, you should:
Start training your dog now to be away from you. Factor in time apart from your dog each day e.g. leave your dog in another part of the house for periods of time whilst working from home, so they are not with you all the time. Try and leave them in the house alone when going for essential trips as well. This will help them cope better when everyone goes back to work, university, school etc.
Begin leaving them alone for very short periods - as little as one minute to begin with, then gradually build up the length of time you are away from your dog to a half hour, an hour, two hours etc.
Establish a leaving routine, use a special word or phrase that you only use when you leave. For example âstay and be goodâ. Routine lets your dog know what happens next, and consistency helps your dog feel secure.
Leave an old item of clothing that smells of you in your dogâs bed.
Leave your dog with food-releasing toy or something safe that is long lasting and tasty to eat.
Once they can cope alone, think about how long your dog can go between toilet breaks and donât leave them for longer than this period of time.
âA dog shouldn't be left alone for more than four hours, and four hours is even a lot for a young dog, if you're out all day, you need to make some arrangement that somebody comes in at lunchtime or after a couple of hours and gets the dog out.â
If there is likely to be a change in the household routine in the coming months, now is the time to start preparing your pup, Marie OâSullivan of Corkâs DAWG advises.Â
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âGet in touch with positive reinforcement trainers who will be able to talk you through simple steps to help the dog cope with your absence when it comes.â
âEven if you just have a phone consultation with one of them, they can give you tips and tricks.Â
It's really important to prepare the dog to be without you.
âIf you have a dog that's very high energy and intelligent, you need to think about getting them into a doggy daycare or [asking yourself] could you pay for a dog walker to come at lunchtime?â
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âYou need to think about how they're going to get that exercise, how they're going to get that mental stimulation, how they're going to get that socialization, before it comes to a pinch point.â
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âThere is doggy daycare now and there are people that will call and walk your dog for a fee,â Ms Fitzgerald of Limerickâs Animal Welfare adds, âbut itâs all expensive.â
In fact, most people have no idea how expensive having a dog really is, she says.
âVery often people run into trouble with veterinary bills and costs associated with the dog.â
âDifferent people will find different solutions but some people will probably ring usâŠâ
Dalmatian puppy is running on the grass in the garden. Picture: iStock
For sale: The pandemic pup
Throughout the pandemic, animal welfare charities have warned of a surge of surrendered puppies to accompany the end of the pandemic. And as we move nearer to that end, that fear is starting to become reality.
âUnfortunately, we are starting to see exactly what we feared,â Becky Bristow, executive director at Dogs Trust says.
âIt has started to happen in the last four to six weeks.â
âAnd prior to that, we were seeing people over the last year who perhaps on a whim bought a puppy reselling them online.â
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Now, people are starting to come to Dogs Trust and other shelters.Â
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âWe are getting litters of puppies for big breeds in, people who maybe it was an accidental litter or maybe, they thought they would breed and sell them on and there just isn't the market anymore.â
âThe demand for dogs has actually dropped in the last couple of weeks, the prices have fallen quite dramatically.â
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Corkâs DAWG has seen similar.Â
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âWe've seen the start of the pandemic puppies coming to us,â OâSullivan admits.Â
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âA lot of the dogs that we currently have for homing that are small, cute, fuzies are under a year old and have things like severe separation anxiety because they've never been left alone.Â
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âIt's going to be difficult to find homes for those kinds of dogs.â
Nevertheless, if you want to rehome your dog and give it itâs best chance, Ms OâSullivan says itâs always best to call a reputable animal welfare charity.
âIf it comes to it and your lifestyle is not suitable and you have realized the best choice you can make is to rehome your dog, contact a reputable animal welfare charity, with nice pictures, and an accurate description of the dog's personality.
I had someone from a shelter tell me 'wait for all the grief now, that you shopped and didn't adopt.

A young collie dog has been given a new lease on life thanks to the animal welfare charity: Dog Action Welfare Group (DAWG) and their stalwart supporters.
âDo not put a dog free to home online and definitely don't dump a dog.Â
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âIf you give us time we will find someone to take the dog.â
âWe are begging people not to rehome online,â Bristow says, âthereâs no assessments of the home or the dogâs need..â
âI've heard people talk about 'getting their investment back.â
"At the peak of the pandemic, people were paying âŹ2,500 to âŹ3,000 for a dog and if it's not working out and they're looking around and seeing they might get âŹ1,000 or âŹ500 for their dog.. but a dog is not a product.â
âWe just hope that enough people will have a heart and do the right thing.â
Emma Langford released her single 'Free To Fall', in aid of her unofficial charity partner Dogstrust. The single is still available to buy here
Cork DAWG have an array of dogs looking for their forever home. Click here to visit their website to learn more
2 year old Grinch the Bulldog-Collie crossÂ
Ruby the four year old red and white collie.
Maire O'Donovan, foster mum with Peggy a 10 year old German shepherd, who is looking for a forever home.
Benny, this hunk of a hound, with foster brother
Layla the Lurcher
Bonnie the greyhound.
Pandemic puppy storiesÂ

Sabrina and Frank Sinatra
Sabrina from Cork said her beloved pooch Frank Sinatra has really provided a sense of the passage of time during this time. 'As a pandemic pup he's never really had a chance to gain independence and as a result he's a regular feature in my Zoom meetings.'

Louis and Cookie
Louise from Cork got Cookie from Dogs Trust in September after applying to various rescues since the start of the first lockdown. 'She definitely made lockdown easier for all of us.'

Stephen, Kristian and Abby
Stephen and Kristian from Cork were delighted to get Abby from friends during the pandemic. 'She has become the boss of the house.. and she has made our house a home.'

Margaret and Gracie
Margaret from Carlow says lockdown was both the reasoning and the ideal opportunity to get her puppy Gracie. 'She has changed my life.'

Poppy and Mossie
Laura says her daughter Poppy (9) gained a new best friend in golden retriever pup Mossie over lockdown. 'Covid pup. A lot of work, like having another child.' Picture: Nicole Le Saout, Moments Photography

Vanessa and Diego
Vanessa from Tipperary adopted Diego from the OSPCA. âWe'd been talking about it for ages and we felt that our son was old enough to understand and respect a dog. It's been the best thing ever.'

BĂ©ibhĂnn, Ailbhe and Sidney
BĂ©ibhĂnn and Ailbhe from Kildare with puppy Sidney. Dad SĂ©an says it's been a challenge but rewarding process: 'Once we went back to work in the autumn he destroyed: his beds, his kennel, every plant that was upright, the swings, the trampoline, put a hole in the shed, and I would often wake up in the morning and see him with my license plate in his mouth. We spent hours on YouTube watching conflicting training videos. Dog training centres were closed or booked out for months. As the winter passed, he calmed down a bit (there wasn't much else to chew!) and we were lucky to get a really good dog trainer there last week (after a few months of a wait). But even though this "goofball" (as the dog trainer called him) has wrecked our heads over the last year, he has changed our lives for the better - our daughters play outside much more and myself and my wife get out walking more because of him. And, as you can probably tell from the picture, it is hard to stay mad with him for too long.'

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