Sephora opened in Belfast today, here's everything you need to know
Sephora UK will open its Belfast store on Thursday, February 12.
Sephora UK opened the doors of its Belfast store after much anticipation today – right on time for Valentine's.
The beauty retailer’s store at Victoria Square in the city centre will be its first opening of 2026 and marks Sephora UK’s arrival on the island of Ireland.
Having opened five new stores in 2025, including Liverpool ONE, Sheffield Meadowhall, Manchester Arndale, Cardiff St David’s, and Oxford Westgate, Sephora UK has the ambition to have 20 store locations open by the end of this year.
After Belfast, Sephora UK’s next store opening location of 2026 will be in Bristol, with its Cabot Circus store set to open later this spring.
Here’s everything you need to know about the opening and what products will be available in-store.
The Belfast location will join the rest of Sephora UK in offering local beauty enthusiasts an extensive range of world-renowned products, from cult favourites to indie icons, including Sephora’s own namesake range, Sephora Collection.
Customers can shop exclusive brands found only at Sephora, such as rhode, Haus Labs, Makeup By Mario, Merit Beauty, INNBeauty Project, and Tower 28, alongside other viral products such as Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol De Janeiro and Kosas.
In-store services such as personalised beauty consultations, gift wrap services, and engraving will also be available.
The Victoria Square store will open its doors at 1pm on Thursday, February 12.
Customers can join the queue when it officially opens at 11am, with entertainment from local talent, coffee from city favourite, Neighbourhood, and additional surprises from Sephora’s favourite brands.
As part of the celebrations during opening weekend, customers who make a purchase of any amount from Thursday, February 12 to Sunday, February 15 will receive a ‘Beauty Bonus Card’, with the chance of winning a variety of on-the-spot prizes, including full-size products, exclusive discounts, Sephora merch, and Sephora goodie bags.
Beauty lovers looking to attend the opening day can follow @sephoraUK on Instagram for the latest updates and timings on the opening programme in the lead-up to the ribbon-cutting ceremony.
Speaking ahead of the store’s opening day, Sarah Boyd, managing director of Sephora UK, said: “We are so excited to finally reveal the date for our first opening for 2026 in Belfast. This opening will mark another first for Sephora UK – our first store in Northern Ireland, located at Belfast’s Victoria Square.
“We’re truly committed to living up to our name of Sephora UK by bringing our beauty playgrounds to all corners of the nation. Belfast is a city filled with important history, areas of outstanding natural beauty and we cannot wait to become a part of the local community.”
Centre manager of Victoria Square, Michelle Greeves, said: "Since the initial announcement that Sephora UK is coming to Victoria Square last October, the excitement building within our community has been incredible to watch unfold. As the opening date is confirmed, that buzz really is palpable.
“This is a milestone moment not just for Victoria Square, but for Belfast; beauty fans will travel from far and wide for the famous in-store experience and exclusive brands that Sephora UK will bring to the city.”
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