Companies investing in wellbeing four times more profitable, says CIPD research 

At the CIPD Wellbeing Conference in Croke Park were Meg Murphy, HR Policy and Engagement Manager, CIPD Ireland David Barrett, CEO, Welliba and Alison Hodgson, Market Director, CIPD Ireland. Picture: Fennell Photography.

Companies investing in employee wellbeing are four times more profitable than those that don’t, according to research from the Chartered Institute of Personnel and Development (CIPD).

The CIPD is the professional body for HR and people development in Ireland, and released the research at a conference at Croke Park on Tuesday focusing on wellbeing, and integrating the concept into the workplace. 

CIPD analysis looked at public data of over 110.000 organisations and showed those scoring highly in career progression were 2.7 times more likely to be in RepTrak’s top 25 of most reputable companies. 

“The research findings clearly show that when organisations invest meaningfully in their people they don’t just improve internal culture, they enhance their external reputation and also boost their profits," said Alison Hodgson, CIPD’s market director Ireland. "Employers who prioritise career progression, learning and development, and a strong employer brand are positioning themselves as leaders in the market.”

The study was carried out by human resources services company Welliba, using publicly available information on employee experience and wellbeing from sites such as LinkedIn, Glassdoor, and Reddit to score organisations and compare them with the RepTrak most reputable companies.

Top-scoring companies focused on career growth, learning and development, and in how their brand is perceived by employees,  dominate in the RepTrak rankings.