HE HAS been appearing semi-clad on billboards for years, but now David Beckham is taking exposure to a new level in an advertising campaign that reveals not just his muscles, but also his ribs, veins and arteries.
The publicity shot for a new luxury mobile phone shows the AC Milan and England star with half of his ribcage and internal workings revealed, X-ray style.
State-of-the-art post-production techniques were used to create the effect, which leaves the 33-year-old looking like a character in a sci-fi film.
The featured phone, the Motorola Aura, has a circular screen and can be yours for a mere £1,400 (€1,826) — roughly an afternoon’s wages for Beckham.
The footballer said: “I also love classic watches, so a phone that exposes its mechanics while also being so stylish is really unique.”
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