AN AIDS awareness video is using an Adolf Hitler lookalike to illustrate its point that “AIDS is a mass murderer”.
The Saarbruecken-based Regenbogen, or Rainbow, an AIDS awareness group, has launched the video online.
“We’re trying to tell people, that while interest in AIDS declined over the last few years, the number of people with AIDS [is]... actually going up,” said Heiko Schoessling.
The clip, titled “AIDS is a mass murderer”, shows a couple having sex and, at the end, reveals the man to be Hitler. Created for World Aids Day 2009 on December 1 by the Hamburg-based advertising agency Das Comitee, it is set to air on German TV and in movie theatres later this month.
“People around the globe have been watching it,” Schoessling said. “It seems to speak especially to young people. Older people, who still remember World War II may not like it as much.” The group also plans radio spots, music videos and print ads in its “mass murderer” campaign, along with posters featuring former Iraqi dictator Saddam Hussein and former Soviet leader Josef Stalin.
Asked whether the group thought the video may be offensive to those with AIDS or could be seen as belittling Hitler’s atrocities, Schoessling said the group did not intend to offend people with AIDS or Jews.
“We’re not trying to offend them,” he said. “If they understand our video that way, it is their problem.”
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