Americans who drank a can of Red Bull in the past 12 years can claim $10 after a lawsuit challenged the energy drink’s claim to “give you wings”.
The Austrian drinks giant agreed to a $13m (€10m) settlement with American consumers in a class action complaint that alleged the distinctive-tasting drink was no more effective than a cup of coffee, despite advertising that promised increased performance and concentration.
The settlement, yet to be approved by the US District Court of the Southern District of New York, offers any consumer who bought a Red Bull between January 1, 2002, and October 3, 2014, either $10 cash, or $15 worth of Red Bull products, according to law firm Morelli Alters Ratner.
The law firm said complainant Benjamin Careathers alleged Red Bull was “misleading customers” by making claims about the “functional beverage” and its ability to “give you wings” despite reports concluding energy drinks had the same benefit as the average dose of caffeine in coffee.
Red Bull previously said it had settled the lawsuit to “avoid the cost and distraction of litigation” and said its marketing has “always been truthful and accurate”.
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