Lego has produced its first disabled minifigure, to the delight of a campaigning parent upset that millions of children were not represented in some of the world’s most popular toys.
Pictures of the plastic figure of a young man using a wheelchair and apparently accompanied by an assistance dog were spotted at the Nuremberg toy fair in Germany and shared on websites devoted to the world’s largest toy firm’s products.
Lego confirmed that the wheelchair would form part of a set which would go on sale in June.
Rebecca Atkinson, who sparked a global campaign when she posted pictures of toys she had adapted with different disabilities on the internet, said it was a massive step towards ending “cultural marginalisation”.
The journalist from London, a mother of two who is partially deaf and has tunnel vision due to genetic condition retinitis pigmentosa, established the #toylikeme movement to secure better representation of the 150m children with disabilities worldwide.
The Danish firm had been criticised by the campaign for “pandering to disability stereotypes” because its only previous wheelchair-using character was an elderly man.
“We are beyond happy right now,” Ms Atkinson said.
“Lego have just rocked our brick-built world and made 150m disabled kids, their mums, dads, pet dogs and hamsters very very happy.”
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