One Direction star Harry Styles is the happiest celebrity on Twitter, new research has found.
The singer came out on top when scientists analysed the emotions expressed in the social media output of the 100 people with the most Twitter followers.
The team from analytic firm Adoreboard examined social media messages stretching back eight months, using special software to detect and interpret emotions in the text.
The study found that Styles’ mood certainly hasn’t dipped as a consequence of 1D’s forthcoming parting of the ways next March.
Styles, 21, claimed top spot ahead of singer-songwriter Adele and the Indian film actor Aamir Khan.
The Adoreboard data scientists, who are based at Queen’s University, Belfast, specialise in the development of software that can detect emotions vented online.
Using their analytics tools, they can identify emotional patterns in billions of tweets, such as joy, rage, anger, surprise, trust and annoyance.
Chris Johnston, chief executive of Adoreboard, said the findings provided a “unique snapshot” of the range of different moods that celebrities feel. He said the data could have implications for the way brands and even politicians communicate on-line.
“Not only is Harry Styles one of the most popular celebs on Twitter with over 24 million followers but is also the most upbeat in terms of mood,” said Mr Johnston.
Football stars Cristiano Ronaldo (7) and Wayne Rooney (15), X Factor’s Simon Cowell (18), the Dalai Lama (13) and India’s prime minister Narendra Modi (14) are also among the top 20.
US singer Chris Brown was the least happy.
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