Everything is not awesome at Lego. In fact, the company has hit something of a brick wall.
Some children may not see their Christmas wishes fulfilled this year, as Lego’s factories, although running at full speed, may not be able to make enough plastic bricks to keep up with the demand from Europe’s toy stores.
The Danish company has become the world’s largest toymaker by sales, overtaking Mattel, the US manufacturer whose toys include Barbie dolls.
Lego’s success is thanks partly to toys linked to movies, including The Lego Movie. But difficulties in forecasting demand accurately means some orders may not be filled on time.
“We will not be able to deliver all of the orders coming from customers in the remainder of the year,” said spokesman for Lego, Roar Trangbaek. He did not specify which lines of toys or countries would be affected.
Trangbaek said the company would be able to deliver the orders it had already received but may have trouble filling new orders later this year.
“It is really extraordinary and it has exceeded both ours and our customers’ forecasts,” Trangbaek said when asked why the company had not foreseen the surge in demand.
“We are running our factories at maximum capacity and will do everything we can to meet demand,” Trangbaek said.
— Financial Times (@FT) October 21, 2015
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