Facebook users will be able to share the news that they have voted — without revealing who for — thanks to a new button that will appear on polling day to encourage turnout.
The I’m a Voter button is at the top of the site’s newsfeed today, and the 35 million Facebook users in the UK will be able to click it to share with friends the news they have voted in the election.
The button has been used in the previous three US elections, as well as EU elections and the Scottish referendum last year.
Facebook says studies have found that conversation on the site ahead of voting can increase turnout, revealing that 300,000 extra voters turned out at the polls in 2010 US presidential election having seen Facebook posts from their friends.
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