Beer bottle to be sold inside dead animal sparks fury

A BREWER has created a super-strength ale which costs £500 (€600) a bottle and will be sold inside dead stuffed animals.

Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare.

And at 55% volume, the brewing firm claims it is the world’s strongest beer.

A taxidermist in Doncaster worked on the animals, which were not killed for bottling the new drink, with some having been killed on the roads.

Outfits featured on some of the animals include a kilt and a top hat.

BrewDog, of Fraserburgh, Aberdeenshire, created the ale, which is stronger than whisky and vodka.

The brewer recommends the beer be served in a shot or whisky glass “to be enjoyed like a fine whisky”.

The firm’s co-founder James Watt said: “In true BrewDog fashion, we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.

“This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.

“The impact of The End Of History is a perfect conceptual marriage between taxidermy, art and craft brewing. The bottles are at once beautiful and disturbing — they disrupt conventions and break taboos, just like the beer they hold within them.”

The blond Belgian ale, infused with nettles and juniper berries, was created by BrewDog’s brewers by freezing the liquid to separate water from the solution.

The process was then repeated dozens of times, requiring hundreds of litres of beer to be reduced through the process to produce just enough for a 330ml bottle.

BrewDog drew criticism from industry watchdog the Portman Group last year when it unveiled a 32% beer, Tactical Nuclear Penguin.

It has also faced claims that its 18.2% Tokyo beer promoted excess.

In February, the firm launched Sink The Bismarck! — a 41% volume ale.

The End Of History can be bought through the BrewDog website.

But animal campaigners and others hit out at BrewDog’s latest offering.

Ross Minett, campaigns director for the charity Advocates for Animals, said: “Using shock tactics to get attention is terribly out of date, especially when this involves exploiting or degrading animals.

“The modern approach is to celebrate the wonders of animals and respect them. I’m sure this would have much greater appeal with the animal-loving public.”

Barbara O’Donnell, director of services at Alcohol Focus Scotland, said: “This is another example of this company pushing the boundaries of acceptability, all in the pursuit of cheap marketing tactics.”

However, Watt argued that criticism of the beer’s high strength was “totally misguided”.


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