Apple to take on rivals in artificial intelligence arena

Apple will use its annual conference to announce plans to take on Google and Facebook in the fast-growing artificial intelligence (AI) arena, experts believe.

The technology company will also reveal a new version of its iOS software that powers the iPhone and iPad, as well as updating its MacBook laptop line, at its worldwide developers conference event.

The conference in San Francisco today will see the technology company showcase iOS 10, the latest version of the operating system that runs on iPhone and iPad.

The software’s virtual, voice-activated personal assistant Siri is expected to be expanded so that it works in a wider range of apps.

Google and Facebook have already announced greater focus on their artificial intelligence products this year, with Google improving its Google Now software, while Facebook is introducing intelligent ‘bots’ to Messenger that can understand requests and questions from users.

It is now expected that Apple will discuss its own plans for this area of technology.

It has also been suggested that a new app for controlling smart home products could be a part of the update, as could a dark mode for screen viewing in low light.


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