Amazon is taking legal action against 1,000 people it claims provided fake reviews on its website.
The online retail giant said in the lawsuit, filed in the US on Friday, that its brand reputation was being tarnished by “false, misleading and inauthentic” reviews.
Amazon claims the 1,114 defendants — termed ‘John Does’, as the company is unaware of their real names — offer their false-review service for as little as $5 (£3.25) on the website, Fiverr.com.
The website promises five-star reviews for a seller’s products. Amazon sued a number of websites in April for selling fake reviews.
Despite successful efforts to remove such ads from the site, Amazon said taking away individual listings does not address the “root cause” of the issue, nor provide a strong deterrent to those “bad actors engaged in creating and purchasing fraudulent product reviews”.
The legal action says: “Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the eco-system in which they participate.”
The firm said the defendants request text from the sellers for the reviews, and take steps to avoid detection by using multiple accounts and unique IP addresses.
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