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A recent study conducted on behalf of Infosys found that 50% of young people are concerned about automation replacing their jobs within the next 10 years. The fears, encapsulated in decades of science fiction films, appear to be taking root in the real world.
This couldn’t be further from the truth.
Making use of business automation drives increased profit for businesses and contributes to a healthier economic climate, supporting even lower-level jobs in yielding a higher return on employee investment.
Software automation, for example, can be used to streamline sales by determining customers most likely to make a purchase, based on behaviour, and connecting them to a sales advisor. This means less time is wasted and provides a more strategic approach to sales, with calls more likely to result in actual profit. If anything, the idea of a world with less nuisance sales calls should be accepted with open arms — by both the public and businesses.
The automation anxiety that is engulfing young people is a result of the same technophobic scaremongering when industrial robotics were introduced to the factory floor.
It’s time the media relayed reality and educated young people, so they are prepared to make the most of their future work environment, rather than just creating attention-grabbing headlines.
Marketing director, Parker Software
ST8 7PL, UK
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