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New VHI radio ads sound like ‘cruelty to children’

Am I the only one who finds the new VHI radio ads a little unsettling?

In each version we have parents lying to their young son about death.

To my ears this sounds like a “cruelty to children” advert.

I want to hear a child laugh on radio, not sound distressed, particularly in a commercial advert.

Damien Carroll


Dublin 24


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