It is astonishing how seemingly ill-prepared are Irish companies for the era of the social media.
According to a report, a staggering 80% of employees spend nearly an hour every day tweeting, posting, or whatevering.
Effectively leaving them open to disputes, abuse, and potential litigation, almost half the country’s employers have no social media policy, according to law firm William Fry.
Though 40% of companies adopt a firewall policy, blocking Facebook, Twitter, and other sites, their employees simply get around the ban by using private mobiles or smartphones at work.
Above all, it defies credulity that three in four employers are unconcerned that employees may post confidential business data on social media sites. It’s time firms introduced strategies more suited to an age when confidential information on branding or marketing can be disseminated globally at the touch of a screen.
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