Digital marketing - College challenges

The suggestion by businessman Ian Dodson, who runs the Digital Marketing Institute, that marketing colleges are failing the tech sector by turning out “unemployable” graduates inept in the basic IT marketing skills cannot be ignored.

It points to the future and our ability to adapt and embrace it.

If he is right, then our ambitions to build a hi-tech, knowledge-based economy suffer another blow.

So too do all of the domestic companies trying to win an audience amid all of the online clamour.

This is a serious charge and can only be dismissed by proving it wrong or changing how we train these students to make it redundant.


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