VIDEO: Google Revamps Logo to Reflect Increasing Shift to Mobile

Google Inc. is changing its logo and identity, reflecting a digital world centered on mobile devices.

The new logo uses a simpler sans serif while still retaining the four colors - red, blue, yellow and green - for the name "Google," the company said in a blog.

The changes, which will extend to other ways the company shows its brand, are to make it easier to identify the search giant on the smallest of screens.

"As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs such as tap, type and talk," the company said.

Google is looking for new ways to ensure its products reach mobile users as consumers increasingly pick up smartphones, wearable devices or other gear when they want to use digital services.


Five things for the week ahead with Des O'Driscoll.Five things for the week ahead

From Liverpool’s beat-pop to Bristol’s trip-hop, Irish writer Karl Whitney explains the distinctive musical output of individual cities in the UK, writes Marjorie Brennan.Sounds of the City: The musical output of individual UK cities

As landlords’ enclosures of villages and commonages during England’s industrial revolution drove landless countrymen into the maws of the poet William Blake’s “dark Satanic mills”, a romantic nostalgia for the countryside began to grow.Damien Enright: Great writers took inspiration from walking

Take no risks, ‘do all the right things’, and you’ll lead a comfortable, but dull, existence. ‘Living dangerously’, on the other hand, yields ‘highs’ of excitement usually followed, alas, by pain andRichard Collins: Live fast and die young or last up to 500 years

More From The Irish Examiner