Google Inc. is changing its logo and identity, reflecting a digital world centered on mobile devices.
The new logo uses a simpler sans serif while still retaining the four colors - red, blue, yellow and green - for the name "Google," the company said in a blog.
The changes, which will extend to other ways the company shows its brand, are to make it easier to identify the search giant on the smallest of screens.
"As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs such as tap, type and talk," the company said.
Google is looking for new ways to ensure its products reach mobile users as consumers increasingly pick up smartphones, wearable devices or other gear when they want to use digital services.
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