It won’t be all camper vans and hostels for the Green Army at the European Championships. The top brass will still be able to do things in style.
60,000 seats out of a total of 1.4 million tickets at the tournament have been reserved for what UEFA designates its Official Hospitality Programme — or what Roy Keane used to call the prawn sandwich brigade. And yesterday, at the Shelbourne Hotel in Dublin, UEFA made its pitch to the Irish corporate sector, launching its Club Prestige packages for the Group C games against Croatia, Spain and Italy.
Irish businesses are being offered two options: Club Prestige Platinum and Club Prestige Gold on either a three-match or match by match basis. The Platinum option offers match tickets, access to a private skybox, a premium gourmet dining experience, preferential parking and other benefits. Club Prestige Gold is more informal and, as well as premium seats in the stadium, includes the opportunity to mix in a designated hospitality area, pre- and post-match buffet, live entertainment and parking.
And the prices? Club Prestige Gold costs €1,450 per seat for the matches against Croatia and Italy in Poznan and Spain in Gdansk, while the deluxe Platinum model will set you back €1,950 for a seat in a 10-seat skybox in Poznan and €2,250 per seat in a 10- or 20-seat skybox in Gdansk. Packages covering all three games come in at €2,900 (Gold) and €5,200 (Platinum).
UEFA commercial manager Magdalena Mazany-Krasnodebska said yesterday that she is confident the corporate hospitality market is recession proof and that all 60,000 tickets will sell out for the finals.
Indeed, she said that of the approximately 1,000 Club Prestige seats available for the Group C games, 30% have already been bought either by Irish companies or Polish companies with Irish clients.
The Club Prestige Packages can be purchased directly from UEFA or from its Irish agent CSL Hospitality.
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