Perfectly legal to sell All-Ireland tickets over the odds, argues online marketplace

As ticket prices soared above €1,000 a pop ahead of the All-Ireland football final, GAA spokesman Alan Milton spoke of the association’s efforts to curb touting via online auction sites and sales hubs.

“As an organisation, we have never done more to tackle this problem,” he said

“We have engaged, both publicly and privately, with sites like eBay and Viagogo on the issue although it hasn’t been totally satisfactory. However, we have had better luck with sites like and and that’s a huge step in the right direction.”

A further GAA statement praised and for taking down ads for tickets priced above face value.

However, a spokesperson for online ticket sellers viagogo reasserted the right to sell tickets at whatever price the market allows.

“It is perfectly legal to resell tickets. We believe once you’ve bought something, whether that’s a house, a car, or a ticket, it’s up to you what you do with it and the majority of people agree with us. Terms and conditions which restrict the consumer’s right to resell their tickets are not in anyone’s interests.

“Every ticket bought on viagogo is protected by a 100% guarantee.Sellers set the prices on viagogo and for popular events, prices can be higher because there is huge demand and limited supply. However, while a seller can list a ticket at any price he likes, it doesn’t mean the ticket will actually sell at that price.”


Trophies on the field are the key to profits off the field, right?

Perfectly legal to sell All-Ireland tickets over the odds, argues online marketplace

Wrong, according to Forbes annual survey of NFL franchises.

Despite failing to win (or even come at all close to winning) the Super Bowl title for the last 19 years, the Dallas Cowboys have maintained their status as the NFL’s most valuable franchise for the ninth consecutive year, rating at $4billion for 2014.

In fact, such is their success that they have surpassed Real Madrid as the world’s most valuable team.

It’s an increase in value attributed to ‘shrewd’ marketing and the Cowboys’ AT&T Sadium, which has a maximum capacity of 105,000. That helped them generate a US record of $620million in revenue, partly due to their 90,000 average attendance.

The Cowboys recently signed a ten-year extension to their sponsorship deal with automotive manufacturer Ford. The new deal includes naming rights to the team’s new US$350 million headquarters and practice facility.

The value of a large, modern stadium to a club was reflected by the 69% increase in value of the San Francisco 49ers, who moved into the $1.2billion Levi’s Stadium last summer. The new venue will host Super Bowl 50 next February.

The NFL’s increasing popularity has seen all clubs increase in value, by an average of 38% in fact.

That makes the 32 teams worth an average of $1.97billion and their combined value equals the Irish government’s 2014 net revenues.

The Cowboys’ value sees them surpass the previous financial kings of the sporting world, Real Madrid, who were valued at $3.26billion last year.

Super Bowl champions the New England Patriots and baseball’s New York Yankees both are valued at $3.2billion, with Barcelona ($3.16billion) coming in in fifth place.


A word for the sponsors


  • Italian giants AC Milan have teamed up with Kimbo, after signing a one-year deal with the coffee roasting and blending company. Kimbo will become Milan’s premium sponsor for the  2015-16 Serie A season, which began last month, receiving pitch-side advertising at the San Siro.

  • Barcelona will announce their new shirt sponsor in late October, which may yet be their existing shirt sponsor. “In October we will present a deal or try to reach a main agreement for one. We are talking to two companies. That is the marketing department’s job. There is still time to reach a commercial agreement," said Barcelona president Josep Maria Bartomeu. Current sponsors Qatar Airways, have already offered to double their current deal for an extended partnership lasting until 2019.

  • Meanwhile, there will be no shirt sponsors in the NHL for the foreseeable future, despite speculation the league’s new shirt deal with adidas would open the door further to commercialising team kit. Hockey chiefs recently swapped Reebok for adidas as their shirt providers, but league commissioner Gary Bettman confirmed that’s as far as they will be going, for now at least. “There have been some suggesting this deal means it is inevitable there’ll be advertising on uniforms – and that’s just not true,” said Bettman


On The Box

UK broadcaster ITV will bid for the rights to the 2022 and 2026 Olympics, challenging rivals


International media and entertainment company Discovery Communications - which operates Eurosport - has secured European rights for those Games, but are committed to broadcasting at least 200 hours of the summer Olympics on free-to-air TV.

ITV have indicated they will bid for those rights, in a sublicensing agreement, but BBC remain keen to continue broadcasting events they hold rights to until 2020.

Channel 4 chief David Abraham confirmed they wouldn’t be joining the race.

Meanwhile, Eurosport has renewed an exclusive agreement to show Australian Open tennis. The new deal runs until 2021 and covers more than 50 European markets.

“The Australian Open is a lynchpin in Eurosport’s extensive portfolio of leading tennis properties and has been so for over 20 years,” Eurosport chief executive Peter Hutton said.


Biz briefs

Keyler Navas managed a high-profile transfer this month after all. The Real Madrid keeper’s move to Manchester United may have broken down at the 12th hour, but he did swap his Nike boots to become the lasest player on Adidas’s bulging roster.

Six of Malcolm Glazer’s children, who are majority shareholders at Manchester United, will receive £2.5 million each every year after the club announced that there will be a dividend to shareholders.

Portable hotel firm, Snoozebox weren’t caught napping by the Rugby World Cup. The company specialises in providing temporary accommodation at major events; the week before it set up at the Goodwood Motor Circuit. It opened a Snoozebox Rugby hotel in Cardiff last Saturday, catering for World Cup goers


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