Rogge: Olympic Games broadcast revenue to exceed €2.79bn

BROADCAST revenues between 2014 and 2016 for the Olympic Games will exceed €2.79billion, International Olympic Committee (IOC) President Jacques Rogge confirmed in Durban yesterday.

Earlier this month, the IOC sealed a four-Games deal with NBC Universal from 2014 to 2020 worth €3bn and announced separate deals for France, South Korea and Germany with varying contract lengths days ago.

Rogge said the 2014-’16 period, which includes the Sochi winter Olympics and the Rio de Janeiro summer Games, had already generated €2.2bn with several major territories still outstanding.

“That should be substantially higher than €2.79bn,” Rogge told the IOC session.

In comparison, broadcasting rights revenues for the 2010-’12 period had totalled €2.7bn while the 2006-’08 period brought in €1.8bn. The 2018-’20 period had already secured €1.8bn boosted by the recent US deal with NBC.

“The IOC finances are solid,” said Rogge, adding that the IOC had a consolidated surplus of €413m as of May 2011 compared to €325m at the end of 2009.

The IOC’s top marketing programme was also improving, having secured €668m for the 2010-’12 Games with 11 sponsors, compared to €604m for the 2006-’08 Games period.

The marketing figure for the 2014-’16 Games already stood at €643m with nine sponsors signed up for that period and more expected to join. The IOC’s financial reserves have increased to nearly €419m.

Rogge said the reserve fund currently stands at €413m, up from €393m in 2010. The fund has grown from €73m in 2001.

The reserves are designed to allow the IOC to continue operating for four years in the event of an Olympics being cancelled.

Rogge said Olympic television and sponsorship revenues also continue to rise.

TV rights fees for the current cycle covering the 2010 Winter Games in Vancouver and 2012 London Olympics have brought in €2.7bn.

For the 2014 Winter Games in Sochi and 2016 Summer Olympics in Rio de Janeiro, the IOC has already secured €3.2bn in TV revenue and the final figure should go well above €2.8bn, Rogge said.

Last month, NBC secured the US rights to four Olympics through 2020 for €3bn.

The IOC’s global sponsorship programme, meanwhile, has raised €668m for the four-year period through the London Games. The IOC has 11 sponsors for London and still hopes to sign a 12th to take the revenues over €700m.

The IOC has already raised €643m from sponsors for Sochi and Rio, and €441m for the games of 2018 and 2020 while the South Korean resort of Pyeongchang was awarded the 2018 Winter Games this week.


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