Citroën in gear with flagship DS5

THIS must be a record: a second Citroën lead piece on the motoring pages in the space of seven days.

Last week we tested the DS4 and were definitely impressed — and with only minor reservations — by this new prestige model from the legendary French manufacturer.

And now this week we reveal the new Citroën DS5, which was launched in Dublin last week and which is modestly described by the company as “the ultimate new flagship model.”

In truth, this is the car which will prove — or otherwise — the wisdom of the revival by Citroën of the DS name. The company is confident it will crack open a fair share of the premium compact executive segment with the DS5 and boldly declares it to be a product which has “an audacious approach to design, well-being and refinement”, and will appeal to customers looking for “a resolutely modern and original approach to the premium executive car.”

Inspired by the striking C-SportLounge concept car seen at various international motor shows in recent years, the DS5 completes the current DS line, while offering what Citroën says is “creative design, outstanding quality and desirable technology.”

We are told the DS5 was designed to reconcile fun at the wheel with distinctive style, luxury, comfort and exquisite aesthetics. It is aimed squarely at business user-chooser customers and retail buyers who want bolder design choices and the economic benefits of new technologies like Hybrid4.

There is undoubted pride within the company about its newest contender, and even aside from the usual hyperbole and hoopla which car manufacturers’ press material always lavish on new product, there is understandable confidence within the French camp that it has got it right with this machine.

Describing the DS5 as “an aerodynamic tour de force with taut features, flowing lines and a dynamic profile,” is probably not too much of an exaggeration on the company’s behalf; it is undoubtedly a beautiful looking car.

Citroën tells us that the front end instantly identifies the car’s DS lineage with its pronounced air-intakes, chrome grille and incisive ‘gaze’ underscored by LED light signatures. At the rear, DS5 sits squarely on wide tracks, underlined by chrome-finished twin exhausts and rear clusters with six light guides.

They also say the DS5’s uniquely styled interior exudes ergonomic function and aesthetic design. It is inspired by the world of aviation and thus the cabin’s standout feature is the sweeping cockpit roof, which features pilot-style overhead switchgear. The large glass roof, divided into three areas, features individual electrically operated sunblinds.

The French maintain that immaculate attention to detail throughout ensures an immediate impression of quality and refinement. Authentic, premium materials such as finest-grain ‘Club’ leather are used.

An innovative retractable colour head-up display, standard on the DSport level, projects essential driving information directly into the driver’s line of vision and LED lighting appears throughout, bathing — we are told — the DS5’s interior in an ambient display of intermittent reds and whites, highlighting the various features.

At 4.53m long, 1.85m wide and 1.51m high, the five-door layout offers five full-size premium seats and a generous boot volume of up to 465-litres VDA.

DS5 offers new, innovative features to make driving even more pleasurable and reassuring. These include: keyless access & start, which uses Radio Frequency Identification (RFI) technology to allow drivers to unlock and start/stop DS5 whilst keeping the electronic key separate; a reversing camera that sends a colour image of the car’s rear view to the navigation display screen; a driver’s seat with electric lumbar adjustment and massage function; dual-zone automatic air conditioning with three air flow levels (soft, medium, intense); an advanced programmable speed limiter and cruise control system; a new lane departure warning system, which uses an integrated camera to recognise the lines on the road and warns drivers of involuntary lane departure; and smart beams that process images from the built in camera to trigger automatic activation and de-activation of the high beam lamps according to lighting and surrounding traffic conditions.

Citroen promise that the DS5’s compact and agile design delivers exemplary handling for a thoroughly engaging driving experience. Dynamically tuned, the precise and direct steering gives drivers the immediate sensation of total and accurate control.

It features active safety equipment (EBD, EBA, ABS, ESP, intelligent traction control) and powerful brakes — thanks in particular to 340mm diameter front discs on most versions.

DS5 is available from launch with a choice of three refined and efficient Euro V engines — e-HDi 110, HDi 160 and the new 200bhp diesel electric Hybrid4. The e-HDi 110 Airdream features new-generation Stop & Start micro-hybrid technology that reduces CO2emissions by up to 15% qualifying for Tax Band A. All powerplants are mated to manual, automatic or EGS six-speed gearboxes.

The car will carry one of three trim-level signatures — DSign, DStyle and DSport and prices will start at €32,500 for the DSign e-Hdi 110 AirdreamEGS6 and rise to €44,850 DStyle Hybrid 4 200 Airdream EGS6.

We will have more in due course when we get to drive it, so watch this space.


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