Cork GAA are set to miss out on the lucrative Christmas market as a new county jersey will not be released before the new year.
The current jersey, launched in December 2009, has reached the end of its three-year lifetime, but a new one cannot be finalised until a replacement is found for the outgoing sponsor, telecommunications company O2.
Cork County Board chairman Bob Ryan has said that an announcement is not imminent.
“We are still in continuing negotiations with different companies,” he said.
“We haven’t finalised anything as of yet but we’re still positive in that regard.
“There is no doubt that we would have liked to have had a new jersey out before Christmas, but that’s not possible now. There’ll be plenty more Christmases, hopefully.”
Ryan was speaking last night at the launch of A History of Cork GAA 1987-2011, which took place at Blackrock National Hurling Club.
The book, seen as a companion piece to the Jim Cronin-inspired Cork GAA – A History, 1886-1986, is seen as a valuable resource being as much a social history as a sporting one.
“It’s absolutely superb to have everything documented the way it is.
“The detail is excellent, the time and effort put in is outstanding. It’s a book forever.
“With modern technology, future projects will be easier but what’s important is that you have people willing to take on the job, and I’ve no doubt that in the future that will happen again.”
In his speech, Ryan said that players like Christy Ring would never be forgotten and looking to the future, referred to the redevelopment of Páirc Uí Chaoimh.
“Before this is completed, there’ll be many hurdles to overcome. We’re in the process of negotiations with the City Council and the planning process hasn’t really begun as yet but we’re totally committed to the project.
“All going well, we’d hope that work will start by the third quarter of 2013.”
Former county board chairman and GAA president Christy Cooney was the keynote speaker and launched the book.
During his speech he mentioned the various player strikes of the past decade.
“The strikes captured the attention of Cork people and all the nation at the time,” he said, “they divided families and clubs.
“We all wished they had never happened, as they left their mark on so many individuals in the county at large.
“We all wonder if things had been handled differently, and surely they could have been dealt with more appropriately.
“Hindsight is a wonderful thing, and it’s easy to say this now, but it’s important that we move forward united, ensuring that nothing like that ever happens again."
* A History of Cork GAA 1987-2011 is available from all GAA clubs in the county and Liam Ruiséal bookshop on Oliver Plunkett St, priced €15.
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