Wild Atlantic Way trailer being shown to Star Wars cinema goers

It may not be in a galaxy far, far away, but Ireland’s Wild Atlantic Way is still out of this world, as viewers of the latest Star Wars movie are finding out.

Irish fans who are lining up to see Star Wars: The Force Awakens are being treated to a trailer for the Wild Atlantic Way.

The cinema ads will take place before each Force Awakens showing and are intended to encourage fans to explore one of the film’s stars, Skellig Michael.

Minister of state for tourism and sport Michael Ring said: “A film like Star Wars will raise the profile of the Wild Atlantic Way even further within the home holiday market and, I hope, encourage many more domestic consumers to get out there and discover one of our most beautiful natural assets — our wild rugged Atlantic coast.”

The Force Awakens is already setting a US record, taking in $50m in opening shows, easily beating the previous record by Harry Potter and the Deathly Hallows Part 2 in July 2011.